2020 Onsite
“The vast majority of us feel that sight is our most valuable sense. We also know that 75% of adults are experiencing vision loss, but only a third of the population gets an annual eye exam…
Something like 16% of our patient base has never had an eye exam before they come to see us. And they wouldn't be there if it weren't for the fact that we were parked right outside.”
- Sonali Bloom pitching 2020 Onsight
In our second episode of Closing Time, CEO Sonali Bloom shares how her company is addressing a crucial gap in eye care accessibility in the United States. With a fleet of mobile care clinics, 2020 Onsite is expanding access to eye care for all, countering the alarming fact that only 30% of the population gets an annual eye exam. With 75% YoY growth, and diviersified sales channels, Sonali is optimistic about the future of this business.
Our guest VC on this episode, Kanyi Maqubela, along with co-hosts Michael Esquivel and Halle Tecco probe discuss:
How the mobile clinic works
How they manage three separate sales channels — to pharma, employers, and direct to consumer
Reimbursement and their margin mix
If the total addressable market size support this as a stand-alone business
Who are the potential acquirers
We also discuss how it works to run a company with a founder who is no longer running day-to-day business operations, and the concept of “spiritual ownership.”
Meet the CEO
Sonali Bloom is an entrepreneur who is passionate about innovation in healthcare and aspires to build products that improve people's lives. Her background in product strategy, operations, and marketing roles spans industries from healthcare to consumer products to fashion. Sonali holds a BS in Physics from Yale University and an MBA with Distinction from Harvard Business School.
Meet the VC
Kanyi Maqubela serves as a Managing Partner at Kindred Ventures. He focuses his investment and formation work in theme areas including digital health and wellness, e-commerce, financial technology, supply-chain, and climate tech. Over the last 10 years in venture, he has led and participated in over 50 investments including Carrot, Conceive, Morf Health, and Otto.
As an entrepreneur and operator, Kanyi is a co-founder at Heartbeat Health, the largest virtual heart health platform in the United States. He previously served as a Partner at Collaborative Fund, where he focused on seed stage investments. Early in his career before venture, Kanyi ran growth at One Block Off the Grid (acquired by $NRG for $120 million) and was an early employee at Doostang (acquired by Universum Global). Kanyi has also served as a Lecturer and Adjunct at New York University Tisch School of the Arts, a curriculum adapted from his time as a student at Stanford University, where he studied Philosophy.